Digital camera industry giants Canon, Nikon and Sony offer consumers a full range of digital camera devices and accessories made with all kinds of photographers in mind, from beginners and amateurs to semi-professional shooters. Whether cost, functionality, ease of use, aesthetics or portability are paramount in one's preferences, these three companies give each other a run for the money when it comes to producing high-quality digital cameras.
The Canon PowerShot line of cameras features everything from compact, user-friendly point and shoot digital cameras to high-end, high resolution digital cameras.
Point and Shoot
Canon SD 500
This affordable line of high-quality digital cameras reaches out to all consumer interests, whether aesthetics or functionality. The 5.0 megapixel Canon PowerShot SD30 is as functional as it is pretty, with 2.4x optical zoom, 1.8-inch LCD screen, 16 shooting modes and color choices in Rockstar Red, Tuxedo Black, Glamour Gold and Vivacious Violet.
The price range for Canon's point and shoot digital cameras ranges from just over $100 to $400-plus.
The Canon PowerShot line features six high-end digital cameras, including the PowerShot S70, S80, S2 IS, S3 IS, G6 and PowerShot Pro 1. Cameras in this lineup possess special features like built-in wide-angle lenses, high resolution, enhanced optical zoom and more.
Prices range for Canon's high-end digital cameras is the high $300s to mid-$400s and up.
To suit the needs of every possible consumer, Nikon produces three lines of digital cameras. Focusing on simplicity and affordability, portability, functionality and versatility, Nikon ensures that photographers of all skill levels can enjoy the great options of the COOLPIX lineup.
COOLPIX LIFE series… "Memories made easy"
Especially suited for entry-level photographers and those on a low budget, the COOLPIX LIFE series offers an impressive range of functions with a friendly price tag. Resolution of these cameras ranges from 4.0 to 6.2 megapixels. The COOLPIX LIFE series includes the L1, L2, L3, L4, 4500, 5600 and 7600 models. Captured images are high in both resolution and quality. Price range for cameras in this series is $149.95 through $329.95.
COOLPIX STYLE… "Brilliance made beautiful"
Expanded for greater control and creative capabilities, the COOLPIX STYLE series provides additional photographic functions and settings all contained within a sleek and attractive, super-slim camera body. All of these cameras feature 6.0 megapixels. The COOLPIX STYLE series comprises the S1, S2, S3, S4, S5 and S6 models. Price range for cameras in this series is $349.95 through $449.95.
COOLPIX PERFORMANCE… "Passion made powerful"
Advanced functionality gives the photographer more creative control and versatility with the COOLPIX PERFORMANCE line of products. These cameras contain either 6.0 or 8.0 megapixels. Designed especially with the advanced photographer in mind, the COOLPIX PERFORMANCE series includes the P1, P2, P3 and P4 models. Price range for cameras in this series is $399.95 through $549.95.
To satisfy consumers of every experience level, Sony offers a dynamic set of three distinct digital camera lineups. The basic point and shoot cameras present a great option for low budget shooters and beginners while the ultra-compact models offer a range of features in unique, lightweight and portable designs. The full-featured models provide a large selection of super-quality cameras for the professional or highly advanced amateur.
Sony Cyber Shot DSC W7
Point and Shoot
Sony's Cyber-shot point and shoot models include Cyber-shot DSC-W70, DSC-W100, DSC-S600, DSC-W30, DSC-W50, DSC-P200, DSC-P200/R and DSC-W7. Prices range from about $199.95 to $349.95.
You know those itty-bitty digital cameras that claim to be the size of a deck of cards or a credit card? This is that line. Sony's Cyber-shot line ultra-compact models pack a lot of power into small, portable and attractive digital cameras. The Cyber-shot DSC-T9, for example, is only 5/8" thin. The Cyber-shot DSC-T5 is available in a range of colors, from silver to red, gold or black. And for being so small, many of these models also feature a 2.5 or three-inch LCD screen.
The Sony Cyber-shot ultra-compact line includes the Cyber-shot DSC-T5, DSC-T7, DSC-T9 and DSC-N1. Price range for these models is from $349.95 to $499.95.
Sony Cybershot DSC T9
Sony Cyber-shot full-featured digital cameras offer a wide range of high impact features, like remarkable 10.3 megapixel resolution in some models to 12x optical zoom in others. Image stabilization and tilting 2.5 or three-inch LCD screens are just gravy. Pricing in this line of products begins around $399.95 and $499.95, increasing up to around $999.95.
As with any decision process, the best method of choosing the best digital camera for you may be to make a list of pros and cons, or make a priority list of the most important features you desire. Comparing based on pricing and available functions and settings may help you to make an informed decision. Finally, before you plunk down the cash for a new digital camera, don't forget to test it in the store to be sure you like it.